Until now globalization was more inward than outward for Indian corporate. Only few of the selected big players can think of entering any foreign market. We believe in ‘Global – as a new Local’ – international business was never so easy for the Indian companies who wish to expand outside India. We, at MCG, through our associates, in the local foreign markets, provide a complete solution for any Indian company to start selling there. Operating in a foreign market, especially developed, requires an extra precautionary approach due to the differences in the operation & legalities. In India, there exist a gap in theory & practice vis-à-vis implementation of policies & laws, creating an ecosystem which is a lot different from any developed foreign market. An Indian company have to filter the legal, ethical & environmental standards right from packaging to operations, from HR to Sales, Documentation to Digital presence – all the stages demand a know-how of the local environment and thus the specialists. Indian companies need to acknowledge these differences, understanding that any strategic decision making should pass through this filter. MCG act like this filter where the export strategy becomes in line with the local business environment of any foreign market.
Secondly, the biggest hurdle for any Indian company to enter foreign market is the price tag attached to it. We ensure the foreign market entry, for Indian companies, is within that small budget. We try to mitigate this cost by linking our fee with the success of our client – ‘success fee model’ – where the new entrant has the least burden on his pocket.
Thirdly, the lack of information discourage local Indian players and they shy away from any brainstorming. We bring to the table a complete & transparent picture of the foreign business environment and associated pre-requisites to kickstart exports.
Further, we understand the limitations of any Indian company vis-à-vis their local sales and business development activities. For this, we provide a vast network of foreign importers, distributors, wholesalers and the retailers; who are potential clients. We also provide local marketing support for our Indian companies, which is in line with the privacy & ethical standards of a foreign land.
Last but not the least, we want to express our motivation behind such handholding. Commercials here do matter but above that is the idea of support to our local manufacturers. We believe ‘Make in India’ must be supported by ‘Go Global’ initiative. MCG develop those business Etiquettes and corporate culture required for an Indian company to place themselves among the top global brands. Let us know your thoughts and we will ensure that they become a reality.