Know your market well before entering. Don’t be new to Indian market but enter a few levels up, saving crucial time & resources, vis-à-vis your competitors
India is truly a continent in itself where each city presents its own socio-economic-political understanding. This understanding interacts with the local market in a way that we cannot afford to ignore local traditions-customs-values while making a strategic decision. We at MCG, act as a lens, for our clients, to capture those minute details, in order to be successful in India. Selling in India requires a specialized sales & marketing strategy for reaching out to the potential customers while keeping in mind the local competitors & their low prices and ability to influence the system. Dividing this large market into different potential market zones, to sell quality products, need a specialized bottom-up approach of, primary & secondary research vis-à-vis Consumers – Retailers – Wholesalers – Regional distributors – Master distributors – Manufacturers – Associations – Industry Experts – Intelligentsia – Government. The selling then requires a strategy which is evolved out of the grassroot understanding of the local market.
On the other hand, with a superficial understanding of Indian market, we have noticed, the true sales are not realized, and, in many cases, the golden phase of growth is compromised, when engaging with the local conditions & laws, which otherwise could have been avoided, at the first place.
In addition to that, the sensitivity of Indian market is further escalated by the lack of transparency in the laws & policies. We see an absence of any ease of doing business vis-a-vis government agencies, on the ground. We, at MCG, facilitate our clients with the necessary information needed for a successful India market entry.