Largely, Indian consumers are price sensitive and do not shy away from switching easily to a low-price product, leaving us with a small proportion of population, though large in numbers, to tap on, who keep quality over price.
The new entrant needs a clear identification strategy vis-à-vis consumers and to bring, the right segment, onboard, at a right price-quality point, through their respective means of entry for example through local Pan-India/ Regional Distributors, Legal presence & Sales Team, Contract Manufacturing, Acquiring a local business or Jointly Venturing.
Having said that, if all the aspects are kept under scanner thoroughly examined, the hard work is reflected in the sales number.