3S Mapping

Survey mapping relates to the feedback for realizing market demand. It is an indispensable part of any market research project as no other method allows for an insight which survey does. It is a direct access to customer heart, mind and soul. Our research methodology is largely based upon direct customer or industry interactions and survey plays an important part of it. Few of the key survey forms are : –

• Product Opinion Surveys
• Brand Opinion Surveys
• Service Opinion Surveys
• Demand Opinion Surveys
• Price Opinion Surveys
• Customised Surveys
• Competition Surveys
• Government Official surveys

While investigating a new market for selling it advantageous to include the overall structure of the market operations in order to design your own organisation from within and in context of the environment. How to best fit into an ecosystem or how one wants to place itself in the market – safeguards investment & brand. Under or over spending is common until an equilibrium is reached. The sooner we have such projections in place the better and without a clarity of structural design, its impossible to comment on projection. So structural mapping provides a continuity to our overall effort of strategy identification and implementation. Some of the different structural adjustments to be undertaken include: –

• Structuring sales force?
• Structuring the key accounts?
• Structuring the after sales?
• How the local operation should look like?
• What is the rivals structure of operation?
• Key structure based options?

Ultimate aim is to sell and to have a clarity on sales strategy it requires a culmination of all other fact finding outcomes. Whatever we have been able to unearth, regarding our pillars and sub-bifurcations, ultimately forms the bases of Sales strategy. Few focus points are: –

• How is the market performing?
• Who are able to sell well & who are performing inadequately?
• What sales channel to opt for or any alterations to current industry practices?
• Do we need our own sales team or we can let local partners sell or ESO of MCG?
• Which prime regions to focus upon to sell?
• Which product sell well?
• Do we need promotional offers for inventory management?
• Which marketing platforms to tap upon?
• What to capture in sales feedback? How to capture? From whom?
• What are the key issues which can/ are holding back the sales?
• Do we need to provide an after-sales support?
• Efficiency in sales operations needed, and/ or how to achieve it?

Sales is an activity which need a continuous monitoring for improvement and product design, development & enhancement. MCG is performing this activity for more than a decade to provide pin pointed consultations to our clients, while adding value to the shareholders & their portfolio.